WILLOWTON Group announced that after many years of involvement, its Sunfoil brand will no longer be the main sponsor to South Africa’s four-day domestic or Test match cricket. The group will however maintain the Sunfoil Education Trust and is currently involved in discussions with CSA on other grassroots development opportunities.
Mohamed Zubeir Moosa, Chief Executive Officer for Willowton Group said: “This has been a very rewarding partnership which has seen Willowton Group promoting cricket both at a national and international level. After years of involvement with Cricket South Africa, we have mutually decided to focus on other areas of opportunity. We will continue to discuss these opportunities with Cricket South Africa in this regard.”
Committed to developing cricket through all tiers of the game, the group established the Sunfoil Township Cricket initiative in 2007 to upskill young cricketers in township and rural areas.
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The tournament has enjoyed overwhelming success, expanding from KwaZulu-Natal into Gauteng, with numerous young cricketers benefitting from a structured coaching programme and much-needed cricket equipment. An offshoot of the Sunfoil Township Cricket initiative is the Sunfoil Education Trust which rewards promising young talent with bursaries and scholarships to leading South African schools, thereby furthering their education or sports ability.
“The partnership with Cricket South Africa has allowed us to really give back to the cricketing community and to reach out to young cricketers. We look forward to developing our young talent through the Sunfoil Education Trust alongside Cricket South Africa, giving more young talent the opportunity to realise their dreams,” concluded Moosa.
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