LOERIES Creative Week returns to Durban from 13 to 19 August, for the fourth consecutive year.
The week, which begins with the judging of around 3 000 entries from across Africa and the Middle East, includes a seminar of international creative leaders, masterclasses, awards ceremonies and many networking events.
“Creative Week is the largest festival of its kind across our region and anyone involved in building brands should be there. The DStv seminar is the only opportunity to hear such world class leaders speak on one day and I urge everyone in the brand communications industry to attend. And of course, after all the hard work, it’s important to get out of the office and let your hair down,” said Andrew Human, Loeries CEO.
Creative Week contributed over R130-million to the Durban economy in 2017, employs around 600 people directly, and creates more than 380 local annual jobs. Around 60 local traders also take part in the Loeries craft market, which focuses on local products, that attracts thousands of visitors.
“An event on the Durban promenade enriches the whole community. While the promenade is only a thin sliver along the waterfront, many thousands of the local community benefit. Every employee servicing an international event like the Loeries takes their income back to the community. This whole economy, reaching into the suburbs and townships is driven by the beachfront. Besides the Loeries, Durban has the opportunity to be the event capital of the continent, which will be a major injection into the local economy,” said Human.
About the Loeries
The Loeries has been rewarding creativity for 40 years. As Africa and the Middle East’s premier award that recognises, rewards, inspires and fosters creative excellence in the advertising and brand communication industry, winning a Loerie is the highest accolade for creativity and innovation across our region. The Loeries, a proudly not-for-profit company, promotes and supports creativity by helping marketers, agencies and consumers appreciate the value of fresh thinking, innovative ideas and outstanding execution.
Culminating in the biggest creative gathering in the region, Loeries Creative Week brings together the best innovative minds from our industry for a festival that offers networking, creative inspiration and the recognition of great work.
The creative economy across Africa and the Middle East is world-class and has great potential to offer employment to our talented youth, and the Loeries places a significant emphasis on education and development.