Tourism campaign encourages locals to ‘Do KZN’

MEC Sihle Zikalala, serves patrons at a beachside restaurant. He is encouraging everyone to explore KZN during tourism month.

DO KZN – that’s the title of a campaign launched this month commemorating Tourism Month and urging locals to travel within their own province.

Commenting about the importance of tourism in KZN, the MEC for Economic Development, Tourism and Environmental Affairs, Mr Sihle Zikalala, said tourism had major economic spin offs for KZN and had already proven to be one of the mainstay economic sectors with the potential to unleash massive business and employment opportunities.

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“It is important that everyone, particularly the people of KZN, sees the important role that they also play in tourism, beyond those who are directly employed in the sector. This Tourism Month, we are not only encouraging people of KZN to travel, explore and enjoy KZN, but we also want them to take pride in the role that they play in growing the sector. When tourists come to KZN, it is not only tourist guides and tour operators, who ensure that tourists have a memorable holiday. It is ordinary citizens who assist them with directions, who work at restaurants, taxi drivers and street vendors that make this province known the world over for its warmth and hospitality,” Zikalala said.

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Tourism KwaZulu-Natal  has also joined forces with top South African DJs, Sphesihle Ngwenya and Lebohang Naves,  to roll out this exciting campaign. The “Do KZN with Sphe and Naves” campaign will run all throughout the month of September and will see these DJs exploring some of the key tourism attractions around the province in an initiative to encourage the people of KZN to do the same.

 

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  AUTHOR
Wanda Daly
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